Mums can now turn their placenta into a photo frame in which to display pictures of their newborn babies.
Graduate Amanda Cotton has devised a way of making marble-effect frames and is already receiving orders from parents.
She first boils and cooks it and then grinds it into small pieces before placing it into a mould with resin and other materials.
The University of Brighton graduate said: "I have had a lot of positive feedback from mothers and fathers to be - and I already have clients."
One order has come from Ulrika Jarl, who is expecting her second daughter at Christmas, a uni spokesman
said.
After the birth, Miss Jarl will be keeping the placenta in a cool box for Miss Cotton to collect and turn into a frame.
Miss Jarl said: "I can understand why some people might find this a bit yucky but what attracted me was the use of materials that we think of as waste.
"I finished an MA in sustainable design at the University of Brighton a couple of years ago and these issues are close to my heart.
"We need to think of all waste in a completely new way, as raw materials which hold huge potential. Why not use human waste where possible?
"I have friends who swear by placenta capsules and say they give them much more energy, more milk and even combat the postpartum blues.
"You can donate placentas for training dogs to look for human remains.
"There are so many uses for these useful bits of tissue that kept your baby alive for nine months, yet the majority of placentas are just thrown away.
"That really is a waste."